SUMMARY: THE FALL OF ADVERTISING AND THE RISE OF PR - REVIEW AND ANALYSIS OF THE RIES' BOOK
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SUMMARY: ONE BILLION CUSTOMERS - REVIEW AND ANALYSIS OF MCGREGOR'S BOOK
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SUMMARY: TEAMTHINK: TEAM NEW ZEALAND - REVIEW AND ANALYSIS OF MAZANY'S BOOK
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SUMMARY: THE HP WAY - REVIEW AND ANALYSIS OF PACKARD'S BOOK
SUMMARY: MARKETING 3.0 - REVIEW AND ANALYSIS OF KOTLER, KARTAJAYA AND SETIAWAN'S BOOK
SUMMARY: THE INNOVATION SECRETS OF STEVE JOBS - REVIEW AND ANALYSIS OF GALLO'S BOOK
SUMMARY: KEYNES: RETURN OF THE MASTER - REVIEW AND ANALYSIS OF ROBERT SKIDELSKY'S BOOK
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SUMMARY: THE GRIDLOCK ECONOMY - REVIEW AND ANALYSIS OF MICHAEL HELLER'S BOOK
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