The identity transmitted by the expressive power of architecture
and design aims to express the philosophy of
international companies. Communication strategies and
the control of the internal and external image can be very
public and obvious or more symbolic and subtle. With very
different approaches to architecture as a brand message,
the examples gathered in this book present the enormous
scope of this extensive subject. The volume brings
together projects by architects such as Ricardo Bofill,
Cloud Architektai, 3 de Luxe, Amaa Arquitectos, Team V,
Andreescu&Gaivoronschi, Cepezed, Taillandier and others.