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BI-SCRIPTUAL - TYPOGRAPHY AND GRAPHIC DESIGN WITH MULTIPLE SCRIPT SYSTEMS

Code EAN13: 9783721209822

Auteur : WITTNER/THOMA

Éditeur : NIGGLI


   Expédié sous 4 à 10 jours
Résumé :

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits.
At first, important general aspects are documented and discussed such das sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. "Bi-Scriptual" provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.
Significance of multilingual typography Theoretical backgrounds Best-practice in designing with different script-systems Work samples by more than 100 studios worldwide
  • EAN
    9783721209822
  • Auteur
  • Éditeur
    NIGGLI
  • Collection
    NIGGLI EDITIONS
  • Genre
    Arts, société & sciences humaines - Arts, cinéma & musique
  • Date de parution
    15/11/2018
  • Support
    Relié
  • Description du format
    Version Papier
  • Poids
    2008 g
  • Hauteur
    324 mm
  • Largeur
    245 mm
  • Épaisseur
    32 mm
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