The white cross on the red background is one of the most famous design-icons worldwide. Design as a factor for success is an integrated part of many Swiss products.
The triangular Toblerone chocolate bar is defined by its rectilinearity and instantly recognizable shape. In terms of the well-known Zena asparagus peeler from 1947, functionality is its sole formative characteristic. When it comes to fonts, few are as clear-cut as Helvetica. This volume demonstrates that Swiss Design incorporates much more than just functionality and clear shapes, as proofed by a vibrant yound design scene. This volumes presents design classics as well as the creative spectrum of Swiss Design today.
