Samaritaine, an iconic Parisian department store created by the couple Cognacq-Jaÿ in the 19th century, an incredible French success story, is a true myth. Forever contemporary, its history and exceptional heritage are the springboard for its renaissance, ever more modern and decisively visionary. "What I have achieved is nothing compared to what I wish to accomplish the founder of Samaritaine was fond of saying in the twilight of his life.
A message that bears the promise of dawn and perpetual renewal ; a renaissance or which this book is but a simple prologue. As the saga continues. Tomorrow begins today.
