AMERICAN POLYCHRONIC presents the first comprehensive catalogue of Roe Ethridge’s work from 1999 to 2022, comprised of two interlocking threads of his celebrated photographic practice. Ethridge’s artistic and personal work is sequenced chronologically, interwoven with his commercial photography in chronological reverse, together forming a vibrant sequence of harmonies and dissonance, hits and B-sides. This long-form sequence moves fluidly between genres in the pursuit of a distinctive visual language – blending and playfully juxtaposing the realms of fine art, fashion imagery, and advertising with the everyday, personal, and generic. Ethridge explores how new visual experiences can be created through the reproduction and recombination of images, photographing and distorting the real as way of suggesting – or disrupting – the ideal.