Have you ever... Invested time in something that, with hindsight, just wasn't worth it ? Overpaid in an eBay auction ? Continued doing something you knew was bad for you ? Sold stocks too late, or too early ? Taken credit for success, but blamed failure on external circumstances ? These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better-choices - whether dealing with a personal problem or a business negotiation trying to save money or make money, working out what we do or don't want in life - and making sure we get it.
