Hand lettering is bursting out of its graphic-design setting and finding a mainstream audience vie collecting sites Instagram and Pinterest. Goodtype : The Art of Lettering collects new and established artists for whorn drawing letters is a time-honored art with contemporary applications. Showcasing more than one hundred letterers from all over the world, this collection displays their innovative lettering and illustrates their perfectly imperfect hand-crafted art, from small projects to large-scale murals.
Streying away from traditional pen calligraphy, the artists featured here find new creative approaches, including building letters digitally, or with other instruments and materials like pencils, paints, and markers. The end ressult is a dynamically fresh approach to the art of lettering.