The indispensable guide to creative success Iconic and witty thinking direct from heroic ad man and acclaimed cultural provocateur, George Lois – the legendary Mr Big Idea and original Mad Man
Punchy and explosive writing to explain, inspire and teach great thinking, creative excellence, the art of branding and salesmanship. Motivating, illuminating and above all, practical, these witty and audacious steps offer new insights into developing your talent for creative success. Essential reading for creative professionals, entrepreneurs, students or anyone who simply wants damn good advice!
