Rewind charts the history of design and advertising over the last forty years. Covering a avide range of creative disciplines - including graphic design, TV, press and poster advertising, packaging, product and environmental design, music videos and interactive media - a narrative essay by Jeremy Myerson and Graham Vickers sets out the historical framework and discusses the main developments in design and advertising since the sixties. Leading practitioners have also each contributed essays to the different decades, providing unique personal insights into the design and advertising of that era. The material in the book is drawn from the extensive archives of the London-based organization, D & AD (British Design & Art Direction). Established in 1962, D & AD is one one of the world's leading professional bodies representing the creative industries of design and advertising and its international award scheme is the most comprehensive of its kind in the world. Rewind presents a rich body of work, serving to situate design and advertising in its broader historical context. It features a range of high-profile designs and advertising campaigns, and presents the work of leading designers and practitioners working within the field of creative communication today.
