This book is an image fix for pop culture junkies, a visual reference for designers, and a crash course in semiotics.... A book that rigorously examines trademarks and their meaning is essential for the bookshelves of the visually inclined. It's also destined for the coffee tables of today's corporate wonks obsessed with branding. As a tasty book ready to be consumed, Marks of Excellence exemplifies the commodity value of visual identity.
