Reinterpreting the past - the greatest form of creative flattery - never goes out of fashion. In the midst of today's technologically driven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century. Drawing on classic examples, New Retro shows how past designs can be updated to suit the needs of today. The book is organized into three parts: an introduction to retro design and when its use is appropriate; an historical survey of graphic design including timelines of key figures, movements and pieces that illustrate the evolution of important styles; and a portfolio section that showcases the best design produced in recent years and is presented by application: editorial, packaging, identity, promotional, typography and type design. New Retro is an essential reference book and will prove invaluable to students, for whom much of the book's content will be entirely new, and to design professionals, who are always looking for inspiration from the past.
